some simple concepts of 'fixed price'
Why faxed price?
(intention or objectives of price) it can be in ordered to:
-Largest the profit (high price)
-Largest the sales (reduce price)
-Largest the market share (lower price)
-Survival (reduce price)
and some of the others objectives such as
-prevent competition (reduce price)
-prevent government intervention (keep loyalty price)
-create excitement and draw more customers (reduce price)
-and to help the sales of another product
If the question ask,
"Hardware should be using fixed price or flexible price?"
Then u can answer "fixed price", then explain some thing and link to what above mentioned.
example: Fixed price more easier to be controlled in order to achieve the objectives which marketer targeted, like... blar blar blar..... (link to above)
this is some of my opinions for answering the uncertainly 'fixed price' question
please give more opinion if any..
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Advantages:
ReplyDelete- adminstrative convenient
- pricing process easier and contribute to the maintenance of good will among the customer because no single customer receive a special price.
Disadvantages:
- Undermine the product in the market place
- End up broadcasting it price to the competitor who is able to undercutting the price.