Exam Tips ( Principles of Marketing and Production) :P

Section A (Marketing)

♥ Chp 3 - Pricing

= Fix price
= Flexible Pricing Policy

**Elaborate the meaning and explain why u use this kinds of methods**

♥ Differentia the stage in the Product Life Cycle.

= Product line
= Sales Line

♥ Dicuss the Sales Forcast.

= How do we get the sales forcast?
= How you get in the new customers?

♥ Dicuss about Branding.

= What is Manufacturer and Price Branding?

♥ What is the 4Ps?

♥ Chp 1 - Diffeences between customers needs and wants.

♥ Chp 2 - Market Segmentations.

♥ Dicuss about the Buying Process.

= Differences between consumer and business buying process
(e.g negotiate on procing)

♥ Explain the differences between product and service.

= 3 levels of the product
( Core product, Actual product and Agumented product)

Section B (Production)

♥ Chp 10 - Maintenence and Realiability

♥ EOQ

♥ Chapter 9 - Quality and Contol

= Importance of TQM
= Explain how to design & quality

♥ Chp 8 - What is bottleneck?

= How do we overcome it?

♥ Maintenance and concepts of JIT (Just In Time)

♥ Obstacles to TQM

♥ Explain source of inspection and why?


** Use fish bone diagram to solve problems (4Ms)/ diffusion cycles concepts

** Importance chapter

= Marketing ( PLC, Difussion, Sales forcast and Industrial protect)
= Production ( EOQ, Maintenance and TQM)


Done by Jasmine,
JiaYou.